Background
Dynamic sales and marketing professional with proven adeptness at developing conversion-focused multichannel campaigns in support of brands ranging from B2B SaaS to adventure tourism industries. As a data-driven social media marketing leader with 7 years of agency and in-house experience, I'm passionate about driving growth for innovative mission-first clients.
Digital Content Manager
Mustard & Moxie
Copywriting, content strategy & development, social media community management, and SEO services for a diverse roster of small-business and nonprofit clients.
February 2021—Present
Integrated Marketing Manager
Kajabi
October 2021-July 2023
Collaborating across marketing, CX, finance, analytics, and product, I oversaw integrated marketing initiatives driving healthy growth through customer-centric campaigns and a seamless user experience. Leading successful multichannel campaigns with 7-figure monthly adspend. Promoted from Growth Marketing Program, October 2022. Promoted from Growth Copywriter to Growth Marketing Program Manager, March 2022.
Copywriter & Account Manager
EdgE Agency
June 2020-October 2021
Social-first digital marketing agency account strategy and content leader. Crafting, presenting, and executing on strategic proposals with a brand-centric integrated approach to ensure a cohesive experience across touchpoints. Led account management for multi-channel organic & paid social initiatives, digital comms & community management, email, and blog content, delivering monthly in-depth reporting with actionable learnings.
Sales & Marketing Manager
iFLY Oceanside
August 2017-July 2020
Within my role as sales and marketing manager for an indoor skydiving facility, I served as primary copywriter for all brand communications. I devised effective targeted communications appealing to disparate market segments in tourism, corporate events, and STEM field trips. Copy and content were used across all digital channels, and occasionally in print. Promoted from Sales & Customer Service Rep October 2018. Seasonal Brand Representative October-December 2016.
Head of Digital Marketing
E-Force
Oct 2017- Oct 2018
As a many-hatted marketer for a sporting goods brand and manufacturer:
Led creation of 3 e-commerce websites to serve segments of the direct-sales market and 1000+ internationally distributed brand representatives.
Surpassed total average annual direct-sales revenue by 40% within 2 weeks after launching new sites.
Negotiated sponsorship contracts with International Racquetball Federation and brand's signed athletes
Wrote or reviewed global digital communications & contributed to CPG copywriting
Visiting Lecturer
UCLA
I led a few dozen university students on a journey through lessons in Philosophy of Mind.
Fall Term 2016